Consumer Packaged Goods companies (CPGs) are facing changing industry trends. To remain competitive in this dynamic marketplace, it is essential for businesses to be aware of these trends and respond accordingly. This blog will examine a few of the key trends CPGs must consider. Shifts in purchasing power. As Millennials continue to enter the.. Now that we have highlighted the change occurring in the CPG and retail landscape let's see the trends that will shape the industry in 2021. 1. CPG and retail brands will have to push through for winning digital shelves. E-commerce sales were forecasted to achieve 36% extra margin in 2020 — eMarketer.
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Trends that will shape the consumer goods industry The consumer-packaged-goods (CPG) industry's growth over the past quarter century has been nothing short of exhilarating. CPG companies have launched innovative products to meet an ever-growing array of human needs and desires. They have expanded rapidly into the burgeoning. Clorox CIO Majit Singh has helped the $6 billion revenue consumer packaged goods company develop a better direct-to-consumer model using innovative new products, and by better use of data analytics.
