In their revolutionary book Getting to Yes: Negotiating Agreement Without Giving In (Penguin, 3rd edition, 2011), Roger Fisher, William Ury, and Bruce Patton introduced the world to the possibilities of mutual-gains negotiation, or integrative negotiation. The authors of Getting to Yes explained that negotiators don't have to choose between either waging a strictly competitive, win-lose.. William Ury is the co--founder of Harvard's Program on Negotiation, where he directs the Project on Preventing War. One of the world's leading negotiation specialists, his past clients include dozens of Fortune 500 companies as well as the White House and Pentagon.. The title of Fisher and Ury's book is Getting to Yes - Negotiating Agreement.
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Getting to Yes, a guide to negotiation written by Roger Fisher, William Ury, and Bruce Patton —the founders of the Harvard Negotiation Project—promotes a strategy called principled negotiation.Designed to yield optimal outcomes, save time and energy, and forge strong working relationships, principled negotiation can help people better navigate contexts ranging from work and school to.. William L. Ury co-founded Harvard's Program on Negotiation and is currently a Senior Fellow of the Harvard Negotiation Project. He is the author of The Power of a Positive No: How to Say No & Still Get to Yes , and co-author (with Roger Fisher) of Getting to Yes: Negotiating Agreement Without Giving In , translated into 30+ languages.
