The popularization of "The Big Apple," in reference to New York City is credited to John J. Fitz Gerald, a 1920s journalist and sports writer for the NY Morning Telegraph. For several years in.. The Big Apple moniker faded from use over the following decades but was revitalized in the 1970s by Charles Gillett, president of the New York Convention and Visitors Bureau. Paying homage to its popularity among the Jazz Age musicians he was fond of, Gillett began a much-needed tourism campaign centered around 'The Big Apple' to counter the city's fiscal issues, increased crime rate and.

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Gerald Cohen, 80, uncovered the first mention of New York as the 'Big Apple' in print: A May 3, 1921 story by horse racing reporter John J. Fitz Gerald. In his 1995 obituary, The New York.. Over the years, there have been many theories about how New York City came to be called "The Big Apple.". Some say it comes from the former well-to-do families who sold apples on the city's.